Is pisco expensive? Ask the grapes!
What makes a bottle of liquor expensive? Where does Peruvian pisco fall on the pricing scale of spirits? Let’s discuss why Peruvian pisco is a premium spirit and how its price reflects the quality and care of what goes into every bottle.
The price of a bottle of liquor is influenced by its distillation methods, aging times, quality of ingredients, the labor involved in the production process and other factors. The higher the quality of ingredients or the more labor involved in making it, the more expensive it will be. For example, a meticulous distiller could use 17 pounds of potatoes to make one bottle of premium vodka. A cheaper brand might use significantly less potatoes, potatoes of lower quality or sloppy distillation methods. In other words, many factors influence price, but as a general rule, the more invested by the producers when crafting the product, the more it will cost at the liquor store.
Now, why is Peruvian pisco on the higher end of the scale in terms of price? The answer comes down to grapes; there are a lot of grapes in one bottle of pisco. On average, there are approximately 7.5 kilos (about 16.5 pounds) of grapes per bottle of pisco puro or pisco acholado. To make a mosto verde, you need an average about 15 kilos (33 pounds), double the amount of a regular bottle of pisco.
To explain this further, we made the chart below. You can see how Peruvian pisco compares to wine with regard to grapes per bottle. These are averages, as cluster size, grape size and grapevine yield vary widely between vineyards.
|Per bottle of:
||Weight of grapes||Clusters||Grapes||# of grapevines|
|Wine||1.5 kilos / 3.3 lbs||10||700||1|
|Acholado o puro||7.5 kilos / 16.5 lbs||50||3,500||almost 4|
|Mosto verde||15 kilos / 33 lbs||100||7,000||7.5|
As evident in the chart, a bottle of regular pisco has more than 3,500 grapes in it, while a mosto verde requires roughly double that amount. That’s 7,000 grapes in one bottle of liquor!
In Azpitia, we get an average of 2 kilos of grapes per plant. This means that one bottle of pisco puro or pisco acholado uses the fruit from almost 4 entire grape vines. Mosto verde pisco uses all the fruit from 7.5 grape vines.
In addition to the sheer amount of fruit that goes into one bottle, one should also consider what’s required to produce healthy plants. Viticulture is arduous work. Grape vines must be carefully tended to for an entire year before the fruit can be picked. When you add in factors like hand-harvesting & hand-pruning, growing grapes can be even more expensive and time consuming.
We hope the next you sip a PiscoLogía cocktail, you will have a deeper understanding of what goes into every bottle. Besides thousands of grapes, there are many factors that make Peruvian pisco premium. The taste and quality of our final product reflect its price, a quintessential high-end spirit.
To make these estimations, we consulted the following source:
Gerling, Chris. “Conversion Factors: From Vineyard to Bottle.” Conversion Factors: From Vineyard to Bottle | Viticulture and Enology, 8 Dec. 2011, grapesandwine.cals.cornell.edu/newsletters/appellation-cornell/2011-newsletters/issue-8/conversion-factors-vineyard-bottle/.