Ambassador Gonzalo Gutiérrez Releases Publication of “Pisco: its Name, its History”
The English –Language Publication Proves the Appellation of Origin of Pisco Belongs to Peru
Ambassador Gonzalo Gutiérrez announced the publication of his latest work: “Pisco: its Name, its History”, a culmination of research about the true origin of the grape spirit. The crowning achievement scrutinizes etymological, historical and cultural evidence to confirm pisco is from Peru.
By presenting age-old documents, 1700s legal proceedings, and reflections of the grape distillate in the arts, Mr. Gutiérrez’s work shows the historical Peruvian rights to the spirit’s Appellation of Origin. He expressed that sharing his research with a broader English-speaking audience will catalyze the advancement of the Peruvian A.O.
Meg McFarland, translator of the book, stated, “Ambassador Gutiérrez’s analysis is an illuminating game-changer in the realm of the spirits industry. My goal as translator was to help shape English-speaking readers’ understanding of the history, culture, and origin of pisco. Making this information available in more languages is crucial to the growth of the Peruvian spirit worldwide”.
A virtual book launch will be held on June 23rd at 1:00pm EST (7:00pm CSET). The Ambassador will present the main arguments to establish the historical Peruvian origin of pisco. The panel will also include Kami Kenna of PiscoLogía pisco and Bourcard Nesin of Rabobank, who will share their expertise about pisco in the beverage industry.
Click here to join the virtual book presentation: https://illinois.zoom.us/j/6437912347?pwd=M2ZpSm82TVIxditNSWROd2NJdU9rUT09
To purchase a copy of “Pisco: its Name, its History”, follow the link: https://piscocertificate.com/product/pisco-its-name-its-history/.
About Ambassador Gutiérrez Reinel
Gonzalo Gutierrez is the current ambassador of Peru to Belgium, Luxembourg and the European Union. He has also been Minister of Foreign Affairs of Peru and Peruvian Ambassador to China and the United Nations in New York. He recently released “Pisco Elqui, The Misleading Name”, an essay revealing a duplicitous trade scheme mounted in the 1930s to circumvent regulations on the use of geographical names to designate spirits in the USA.
Pisco from Peru is the oldest grape spirit of the Americas. Distilled in the tradition of ancestral firewater (eau-de-vie, brandy); pisco is clear and unaged. According to the IWSC (International Wine and Spirits Competition), pisco is one of the five biggest spirits trends in the world, as seen in its rising popularity in the 2019 competition.