Embajador Gutiérrez publica “La denominación de pisco y comercio virreinal entre Perú y Guatemala, 1712-1715-1742”

Al documentar nueva evidencia del uso de la palabra “pisco” para describir el aguardiente peruano, el artículo refuerza que la A.O. de Pisco le pertenece al Perú

El Embajador Gonzalo Gutiérrez presentó nueva evidencia sobre los orígenes del pisco en “La denominación de Pisco y el comercio virreinal entre Perú y Guatemala, 1712-1715-1742”. En este artículo históricamente importante, el Embajador examina documentos comerciales de 1712 que demuestran que la palabra “Pisco” se refería a la bebida espirituosa al menos 17 años antes de lo que originalmente se creía. “Se ha documentado que la primera referencia peruana encontrada hasta el momento de la denominación pisco para el aguardiente data de 1729. Sin embargo, este nuevo descubrimiento prueba que el eau-de-vie de Perú era un producto que se enviaba desde el Perú a México y América Central con la denominación pisco desde los primeros años del siglo XVIII. Este avance notable podría ser la punta del iceberg, ya que es probable que haya más documentos comerciales anteriores a 1712 ”.

El registro de la nave “Nuestra Señora de la Soledad” en 1712 en Acapulco prueba indiscutiblemente que las expresiones “aguardiente de pisco” y “botijas de Pisco” fueron utilizadas para describir la bebida del Perú a principios del siglo XVIII. Este es el primer uso ubicado hasta el momento de la denominación pisco para identificar el aguardiente peruano en el mundo. Pepe Moquillaza, embajador de Marca Perú para el pisco, afirmó: “La referencia toponímica requerida para una A.O. proviene de la palabra quechua “pishku”. Luego la A.O. de Pisco se solidificó a través de su uso continuo durante siglos de comercio, como todas las demás denominaciones históricas del mundo, como el cognac y el champagne. Es decir, la demanda de un producto comienza a atribuir calidad a un producto desde un lugar de origen. El hecho de que el aguardiente de alta calidad con el nombre de pisco fuera exportado con esa denominación desde el Perú, incluso antes de lo que se creía, prueba fehacientemente que la apelación del pisco le pertenece al Perú

El artículo se puede encontrar en el siguiente enlace: https://www.calameo.com/read/006489525530f64ea23e4

Sobre el Embajador Gutiérrez Reinel

Gonzalo Gutiérrez es el actual embajador de Perú en Bélgica, Luxemburgo y la Unión Europea. También ha sido Ministro de Relaciones Exteriores en Perú y Embajador del Perú en China y ante las Naciones Unidas. Recientemente publicó “Pisco Elqui, el nombre engañoso”, un ensayo que revela un esquema comercial montado para eludir las regulaciones sobre el uso de nombres geográficos para designar bebidas espirituosas.

 

Sobre el Pisco

El pisco del Perú es el aguardiente de uva más antiguo de las Américas. Destilado en la tradición de la Edad Media, es una bebida transparente porque no se le añeja. Según el IWSC (Concurso Internacional de Vinos y Destilados), el pisco es una de las 5 tendencias de destilados más importantes del mundo, como se ve en su creciente popularidad en la competencia de 2019.

Nati Gordillo de PiscoLogía recibe premio como “destiladora artesana del año” por Craft Spirits Berlín

Gordillo fue seleccionada como la mejor del mundo entre un grupo de destiladoras de productos artesanales, sostenibles y de origen regional

 

La Maestra Destiladora y socia de PiscoLogía, Nati Gordillo, fue designada “destiladora artesana del año” por Craft Spirits Berlín, el principal evento de Europa para destilados artesanales. Destacando el terruño único de Azpitia, Perú, y los meticulosos métodos artesanales de Nati, Craft Spirits Berlín declaró: “Esto tiene que ser el paraíso: laderas verdes y fértiles con vides en la parte superior, un microclima suave, protegido por las altas montañas que se abren directamente detrás ellas… ..Desde el cultivo de la vid hasta la vendimia, el prensado de la uva, posteriormente la destilación y el embotellado y etiquetado, la responsabilidad es de Nati Gordillo ”.

 

“Para mí, la elaboración de pisco es una forma de vida. El concepto de artesanía comienza en el viñedo y termina cuando se consume PiscoLogía. Es increíble ser reconocida por la atención especial que le doy a cada lote de PiscoLogía y estar más conectado con la comunidad mundial de quienes comparten los mismos valores y principios que yo ”, afirmó la Sra. Gordillo.

 

La directora de educación de la marca, la socia Kami Kenna, comentó: “El premio no sólo reconoció el fenomenal trabajo de Nati como Maestra Destiladora, sino que también enfatizó el “poder de las mujeres” detrás del producto. Ha llegado el momento de que la fuerza de las mujeres productoras, especialmente de las minorías, sea reconocida en la industria de las bebidas espirituosas. Estamos muy orgullosas de Nati y del increíble pisco que hace. ¡Este hito es un paso adelante para todas las mujeres!

El concurso anual Craft Spirits Berlín, el concurso de destilados artesanales más famoso de Europa, permite a los productores exhibir sus destilados artesanales, vinos fortificados, refrescos y jarabes hechos a mano en el escenario mundial. Para obtener más información, visite: https://www.craftspiritsberlin.de/en/

 

Sobre PiscoLogía

PiscoLogía Quebranta, un pisco peruano monovarietal, ganó una medalla de oro en los premios Women’s Wine and Spirits Awards en Londres en 2019. PiscoLogía Acholado, una mezcla de piscos Italia y Quebranta, recibió una medalla de oro en los Premios SIP en California. Ambos piscos son elaborados en la Denominación de Origen de Lima (Azpitia) por la Maestra Destiladora, Nati Gordillo.

PiscoLogía está disponible en EE. UU. A través de Craft Distillers, en Canadá a través de Unknown Agency y en Japón a través de The Blue Habu Trade Group.

PiscoLogía’s Nati Gordillo Awarded Female Craft Distiller of the Year by Craft Spirits Berlin

Gordillo was selected as the best in the world among a pool of distillers of artisanal, sustainable and regionally- sourced spirits.

PiscoLogía’s Master Distiller and partner, Nati Gordillo, was designated Female Craft Distiller of the Year by Craft Spirits Berlin, Europe’s premier event for handcrafted spirits. Highlighting the unique terroir of Azpitia, Peru, and Nati’s meticulous artisanal methods, Craft Spirits Berlin declared: “This has to be paradise: green, fertile slopes with grapevines on top, a gentle microclimate, protected by the high mountains that open up directly behind them…..From the cultivation of the vines to the harvest, the pressing of the grapes, later the distillation and the bottling and labeling, the responsibility lies with Nati Gordillo”.

“For me, pisco production is a way of life. The concept of craft starts in the vineyard and ends when PiscoLogía is consumed. It is incredible to be recognized for the special attention I give to each batch of PiscoLogía and to be further connected to the worldwide community of those who share the same values and principles as I”, stated Ms. Gordillo.

Head of education for the brand, partner Kami Kenna commented: “Not only did the award recognize Nati’s phenomenal work as Master Distiller, but it also emphasized the “women power” behind the product. Now is the time for the strength of women producers, especially minorities, to be recognized in the spirits industry. We are so proud of Nati and the incredible pisco she makes. This milestone is a step in the right direction for all women!

The most renowned contest for craft spirits in Europe, the annual Craft Spirits Berlin allows producers to showcase their handcrafted spirits, fortified wines, handmade soft drinks, fillers and syrups on the worldwide stage. For more information, please visit: https://www.craftspiritsberlin.de/en/

 

 

 

PiscoLogía’s Pisco Certificate Course Recognized as a Top Trend in the Spirits Industry in 2021

Spirits Trends 2021

PRESS RELEASE

Promoting Innovation and Change were the Criteria used to Select Trends for the Upcoming Year

PiscoLogía’s certificate course was recognized as a “cocktail trend to watch in 2021” by the Spirits Business, the only international trade magazine and website in the world solely dedicated to the spirits industry. Highlighting innovative educational trends in the on-trade in 2021, the article states: While bartenders can now undertake specialist spirits education programmes, including an online course dedicated to pisco, venues looking to increase their revenue streams have also embraced the opportunity to educate consumers through cocktail‐ making masterclasses”.

Founder and lead Instructional Designer of the course, Meg McFarland commented: “Our goal in creating the certificate program was to help the industry community through education, but being recognized as top innovators in the spirits industry is a delightful bonus. We hope this trend continues and those in the industry has the resources they need to grow during this difficult time”.

Launched in October 2020, the Pisco Certificate Course is a comprehensive program for spirits lovers, professionals in the service industry, sommeliers and beyond. The interactive and immersive curriculum teaches vocabulary and pronunciation, varieties and production zones, the history of pisco, how to craft pisco cocktails and much more.

For questions or to receive free access to the course, please write to: info@piscocertificate.com.

 

About PiscoLogía

PiscoLogía Quebranta, a single-variety Peruvian pisco, won a gold medal at the Women’s Wine and Spirits Awards in London in 2019. PiscoLogía Acholado, a blend of Italia and Quebranta piscos, was awarded a gold medal at the SIP Awards in California. Both piscos are crafted in the Denomination of Origin of Lima (Azpitia) by Master Distiller Nati Gordillo.

PiscoLogía is available in the USA through Craft Distillers, in Canada through the Unknown Agency and in Japan through The Blue Habu Trade Group.

 

Myth #12- Acholado piscos must be made from a mix of aromatic and non-aromatic grapes

This is the 12th in a series mythbusters to clarify misconceptions about Peruvian pisco!

 

Acholados can be made from a blend of any of the 8 grapes permitted by the D.O. in Peru. The blend does not need to contain both aromatic and non-aromatic grapes.

 

Another myth about pisco that requires clarification is the notion that an acholado must be made from a blend of at least one aromatic grape and one non-aromatic grape. To address this myth, we turned to Pepe Moquillaza, Liquid Story Teller, brand Ambassador and maestro pisquero, who stated: “traditionally an acholado was made from Quebranta and a mix of aromatic grapes. However, this wasn’t enforced in the legislation of the Denomination of Origin, so that requirement is no longer. Now you can mix grapes, fermented must or piscos of any of the 8 grape types permitted by the D.O.”

Here are the D.O. rules for acholados:

4.3 Pisco acholado is obtained from a mix of:

  • Pisco grapes, aromatic and non-aromatic
  • Musts of aromatic and non-aromatic pisco grapes
  • Completely fermented fresh musts (wine) of aromatic and non-aromatic pisco grapes.
  • Piscos made from aromatic and non-aromatic pisco grapes.

 

And just a reminder, those pisco grapes are: Quebranta, Negra Criolla, Mollar, Uvina (non-aromatic) and Albilla, Italia, Torontel and Moscatel (aromatic).

So there you have it- one can find all types of acholado piscos in Peru, and blends made from solely non-aromatic or aromatic grapes are permitted. The end result in the bottle comes down to the vineyard and the preferences of the master distiller.

Piuchiu, the Pre-Columbian Peruvian Distillate

Pisco came to existence after King Philip IV prohibited the importation of Peruvian wine in Spain in 1641, forcing locals to distill their fermented grape juice into clear brandy. In “Pisco: its Name, its History”, Gonzalo Gutiérrez highlights how pisco production increased after this restriction. According to Gutiérrez, the Jesuit Order was largely responsible for the significant brandy production in Peru, especially in Pisco and Nazca (51). Since that time, our favorite distilled spirit has become one of Peru’s most significant cultural symbols.

However, while the Jesuits and colonizers are responsible for pisco’s growth, distillation existed long before the arrival of foreigners to Peru. According to T. Fairley in The Early History of Distillation, Peruvians were distilling native materials before colonization. He states: “In the 16th century, the Spaniards found the Peruvians using an apparatus of this kind…It is probable that the Peruvians used this apparatus long before the date of the Spanish conquest. ”(560).  The image below depicts the still described by Fairley (561):

pre columbian still, peru distillation

So what were native Peruvians distilling with this fascinating contraption? According to Fairley, piuchiu was the spirit of choice, made from fermented corn or yuca (known as chicha). Chicha is heavily consumed in Peru, especially in the Andes, where chicherías provide locals with endless supplies of the tangy corn ferment. A red plastic bag tied to a stick marks the entrance of a chichería, typically inside someone’s adobe home.

While fermented chicha is ubiquitous now, oddly you won’t find piuchiu in Peru. Somehow this distilling custom went out of practice. So how was piuchiu made? After fermenting the corn or yuca, the native Peruvians placed the fermented liquor, “into a deep earthen pot, having a hole in the side near the top, through which passes a wooden gutter of the form shown, connecting the receiver. Over the top a pan, filled with cold water and luted to the pot with clay, is placed. This acts as the condenser and the spirit flows along the groove into the bottle or receiver” (561).

piuchiu, distillation peru, pisco history Chart depicting ancient distilled spirits in various countries. Maize and manioc were the fermented base used to make Puichiu.

Another more rudimentary variation of a still was documented by Édouard Charton and illustrated by Édouard Riou in Le Tour Du Monde: Nouveau Journal Des Voyages. As seen below, the fermented liquid was boiled in a ceramic urn. Sheepskins were then hung over the boiling pot to catch the vapors. Once wet, the sheepskins were wrung out to extract the alcohol as it accumulated.

 

Ancient distillation Peru

In summary, while colonizers should receive credit for widespread distillation in Peru’s pisco-making history, T. Fairley’s research demonstrates Peruvians were distilling native ingredients before their arrival. In the end, this information is further proof of Peru’s diverse history, culture and delightful culinary portfolio.

 

 

Works Consulted:

Charton, Edouard, 1807-1890. Le Tour Du Monde: Nouveau Journal Des Voyages. Paris: Libraire de L. Hachette,

Fairley, T. The Early History of Distillation. Harrison and Sons, 1907.

Gutiérrez, Gonzalo. Pisco: Its Name, Its History. Editorial Académica Española, 2020.

English Translation of Revelatory Research about Pisco by Ambassador Gutiérrez Reinel is released

Press Release

 

“The Misleading Name of Pisco Elqui” Provides Irrefutable Evidence of the Peruvian Origins of Pisco

Meg McFarland announces the release of the English translation of the article “The Misleading Name of Pisco Elqui”. This comprehensive work by Ambassador Gonzalo Gutiérrez Reinel covers the Peruvian origins of pisco and the change of name of a town in Chile in the 1930s. Its aim is to increase awareness of the historical background and cultural diversity of pisco from Peru, “I am delighted to present this work in English about the origins of pisco to the international community, not only to clarify misconceptions, but also to spread the word about the rich history and cultural heritage of Peru’s national beverage”, said Gutiérrez.

By analyzing various geographical, cartographic, legal and historical documents, “The Misleading Name of Pisco Elqui”, refutes controversial claims made about the origins of pisco by Chilean historians. Gutiérrez confirms that the town of “La Unión”, the supposed sociocultural hub of the so-called Chilean pisco culture, was swiftly renamed to “Pisco-Elqui” in 1936 to circumvent regulations on the use of geographical names to designate spirits in the US. “The findings corroborate that the name change of the town “La Unión” was not a response to a sociocultural evolution, as stated by various researchers, but rather to a mala fide trade scheme. On the other hand, the word “pisco” existed in Peru for many years before the arrival of the Europeans to America in the XV century, undergoing an etymological transformation from the word “bird” to eventually refer to the clear spirit”, said the renowned pisco researcher.

The Ambassador has produced many articles on the historical and cultural significance of pisco from Peru, but this announcement marks the first release of a version in English. “It was an honor to work side by side with Ambassador Gutiérrez on this translation project of the most epochal range and quality,” says Meg McFarland, translator of “The Misleading Name of Pisco Elqui”. She continues, “Providing this valuable information in English will help reach a greater pool of readers about the origins and history of pisco”.

The article can be found at the following link:

Pisco Certificate Course-Misleading Name of Pisco Elqui

Misleading Name of Pisco Elqui

 

About Ambassador Gutiérrez Reinel

Gonzalo Gutierrez is the current ambassador of Peru in Belgium, Luxembourg and the European Union. He has also been the Minister of Foreign Affairs in Peru and the Peruvian Ambassador in China and for the United Nations. For a long time he has researched and published about the historical and evidence of the Peruvian origins of pisco. He will soon release a book in English on the subject.

 

About Pisco

Pisco from Peru is the oldest grape brandy of the Americas. Distilled in the tradition of ancestral firewater (eau-de-vie, brandy), pisco is a clear, unaged spirit made from 100% grapes. According to the IWSC (International Wine and Spirits Competition), pisco is one of the 5 biggest spirits trends in the world, as seen in the rising popularity of the spirit in the 2019 competition.

All the Peruvian Pisco Grapes- Quebranta, Italia and 6 Others

The 4 aromatic pisco grapes are Albilla, Torontel, Italia and Moscatel. The 4 non-aromatic grapes are Quebranta, Uvina, Mollar and Negra Criolla. But before we explore each variety, first let’s talk about the 2 categories of pisco grapes: aromatic and non-aromatic. While the latter categorization might imply that some piscos lack aromas, it should be clarified that all varieties of Peruvian pisco have very expressive aromas. This often creates confusion for people not familiar with Peruvian pisco. They understandably expect a “non-aromatic” pisco to not have any aromas.

All the Peruvian pisco grapes have highly aromatic qualities because of production methods required by the Denomination of Origin in Peru. First, the single distillation method helps bring out the unique aromatic profile of each grape variety. Then, resting in neutral casks enhances aromas while preserving the pisco’s original identity. This is different than spirits that age in barrels whose flavors and aromas are altered by wood. Please watch the video below for more information.

 

 

What do Acholado, Pisco Puro and Mosto Verde Mean?

In lesson 2, you will learn about the differences between the 3 types of piscos: pisco puro, pisco acholado & mosto verde. What differentiates one type of pisco from another depends on the grapes, not in the varieties used to make them, but in the way they are used.

Pisco puro is made from one grape. For example, Quebranta is a grape used to make Peruvian pisco, just like Cabernet Sauvignon and Chardonnay are grapes used to make wine. So, pisco puro de quebranta is a pisco made from just one variety, the quebranta grape.

Acholado means blend. An acholado can be made from a blend of grapes or a blend of piscos, which means a distiller can combine the grapes before distillation or the piscos after distillation. In the case of PiscoLogía, our master distiller Nati blends Italia and Quebranta piscos before bottling. This allows her to create the perfect formula in each batch once the flavors and aromas have melded during the resting phase.

Finally, a mosto verde pisco is made from musts that aren’t fully fermented, such that the yeasts haven’t completely converted all of the sugars from the grape juice into wine. This results in mosto verdes having a more silky texture and are more aromatic.

 

 

 

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