The Best Pisco Is Made With Intuition

Nati Gordillo, pisco distiller, peruvian pisco, women liquor industry

 

I recently sat down with Nati over a delicious meal, as one always does with Nati, to conduct an interview for this blog post. Since forming the band of women that lead our company, we 3 PiscoLogía partners have never lived in the same city. My goal was to pinpoint exactly what makes Nati so special, as understanding each other helps our partnership thrive. I quickly discovered that besides being the most talented master distiller, Nati’s profound intuition is what sets her apart from others.

Nati’s intuition is manifested in the way she connects with nature. It all started in northwestern Peru, in the city of Piura, where Nati grew up among lush agricultural fields. She used to spend hours in orchards as a child, harvesting juicy guavas and other sweet treats. In her youth, Nati formed a special bond with Pachamama (Mother Earth), a bond that nagged her after starting a family in the bustling city of Lima.

In 1998, Nati’s yearning to connect with nature brought her to Azpitia, where she happened upon a plot of land for sale. At first glance, the sandy hills of Azpitia seemed inhospitable to plants. However, Nati’s intuition allowed her to recognize the unique terroir and immense potential in the barren, rolling slopes. First she would have to channel glacial meltwater from Andean Lagoons to bring life to her project. Then she would have to cleanse the soil of salt- residue from the briny Pacific Ocean mist that had accumulated for centuries.

She irrigated day and night to remove the salt and resuscitate the coastal desert. After a year, native plants began to appear, proving her land was ready for Quebranta, Italia and Torontel vines. Throughout the waiting process, Nati contemplated the circle of life that surrounded her, monitoring the moon’s phases, honoring Pachamama to bless her future crops and sowing native plants that would benefit her vines. She also studied the practices of those who came before her, adopting agricultural techniques from the Incas and viticulture concepts from the Spaniards.

Three years later, she rented a still to distill her first batch of pisco. Nati patiently supervised as the clear brandy collected in the well, drip by drip, for 33 hours. The experience gave her the confidence and determination to learn more. One course and a Sommelier degree later, and Nati was ready to buy her first 300L copper-pot still, which boldly shines in the distillery today.

Learning a trade and running a business can be tumultuous. However, one thing has always guided Nati: her intuition. It tells her how to raise her grapes, when to harvest and how to listen to nature. It gives her the insight to know when to cut the heads from the tails and how to care for the pisco after distillation. Her clairvoyance makes her treat the Earth with respect before reaping its benefits. That is why Nati’s pisco is so extraordinary. She creates delicacies with nature’s ingredients through a deliberate, respectful and loving process.

When I asked Nati what she wanted the world to know about her, she humbly answered that she believes in putting positive energy into everything she does. She stated that she likes crafting pisco because it is an act of giving to others. Her comments made me reflect on how lucky Kami and I are to work with Nati. Her quiet introspection completes the puzzle of our partnership, guiding us to make wise business decisions. I then realized that Nati isn’t the most talented master distiller AND the most intuitive; she is the most talented master distiller BECAUSE of her intuition.

Soon Nati’s daughter Beatriz will start her apprenticeship to learn how to distill pisco with her mom. Beatriz will learn well from her mom’s talent and sixth sense.  We all know that the best pisco is made with more than just skill; you need positive energy, respect for Pachamama, and most importantly, intuition.

What it means to be 100% women-owned

Nati gordillo, women owned companies, women liquor companies, craft pisco, piscologia, peruvian pisco, women entrepreneurs, female entrepreneurs, forbes women running the liquor world

 

Forbes Magazine recently highlighted the role of women in the liquor industry in its “Women Running The Liquor World” series. After reading about these inspirational figures and as Women’s History Month approaches, we wanted to reflect on why it matters to be a 100% female-owned company.

Economic Benefits

We have experienced economic benefits that could be attributed to qualities of female business leaders. Studies show that companies owned by women could have 13% higher revenues because they set achievable goals, collaborate better, believe in slower, steadier growth and have excellent time management skills (Parets).

Our growth has increased by 194% in the past year. Although we can’t prove that upward trend was due to our female partnership, we can attest to the fact that Nati, Kami and Meg demonstrate the qualities listed above. As a team, we have set the very ambitious goal of being the most widely distributed craft Peruvian pisco in the USA and beyond. We plan to achieve this together through a series of practical, methodical steps over the next few years.

Expression of Ideas

It has also been shown that women don’t express themselves as freely in the presence of men. In her paper, “Overcoming the Gender Gap: Women Entrepreneurs as Economic Drivers” Lesa Mitchell states: “Men, consciously or not, may act in ways that discourage women from getting involved in high-growth startups or even articulating their ideas as fully as they could” (14). We PiscoLogía partners express our ideas with each other without reproach. This unhindered exchange of ideas was especially important when we formed our new partnership and had to define who we were as a company and what our brand represented. In retrospect, we can now see that our high-quality craft pisco perfectly encapsulates the values of our 3 partners. Not only do we focus on creating the best product possible, but we also treat our workers, clients, and communities with respect and understanding.

Empathy

On the same note, our partners are empathetic to each other. That empathy allows us to value each other’s opinions and needs. Meg McFarland observed: “Nati, Kami and I work well together because we are equally intuitive, nurturing and respectful. I am a mother, Nati is a mother and grandmother and Kami is a very special aunt. The caring relationships we have in our personal lives translate into our business. I believe this understanding has been the key to our success so far”.

Giving Back-PiscoLogía’s FAME Mentoring Program

Finally, in the spirit of collaboration, we plan to use our empathy and intuition to help other female entrepreneurs in the future. Lesa Mitchell also demonstrates that only 29 percent of privately held firms in the US are women-owned” (9) and that women owned firms tend not to grow or prosper nearly as much” (3). For that reason, we have created a program to mentor other women-owned businesses and aspiring female entrepreneurs. As Kami Kenna states: “it’s important for women to run businesses so we can create a more equitable society. We hope to hone the skills of female entrepreneurs (organization, intuitiveness, personal drive, diligence, dedication, innovation, to name a few) so they can achieve the same success”.

The foundation of our company was built by our innately “female” traits, our open communication, empathy and skills. As we continue to learn and grow our company together, we also hope to support women entrepreneurs to create more opportunities for aspiring females around the world, closing the prevalent gender gap and making change for future generations.

 

 

 

Sources:

Mitchell, Lisa. “Overcoming the Gender Gap: Women Entrepreneurs as Economic Drivers.” Ewing Marion Kauffman Foundation, September 2011, https://www.kauffman.org/~/media/kauffman_org/research%20reports%20and%20covers/2011/09/growing_the_economy_women_entrepreneurs.pdf

 

Parets, Robyn. “4 reasons why Women-Owned Businesses Succeed”, Money Under 30, 31 March 2018, https://www.moneyunder30.com/why-women-owned-businesses-succeed

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