Building a Business- Creating a product, brand and plan

ladies of restaurants, piscologia, pisco UK

We are still buzzing after an online session with Ladies of Restaurants, a UK-based collective for women working in restaurants, hotels, bars and all areas of the food & drink sector!  L.O.R. (Ladies of Restaurants) leads positive action that addresses the gender gap in the hospitality industry.

While this meeting has ended, stay tuned to our social media and blog for information about upcoming events. Here is the description of our “Building a Business- Creating a Product, Brand and Plan”:

If you have been sitting on an idea for a product, place or thing but a little too scared to make the move – than this might be the session for you.

Are you in the middle of launching a new product, tired of something you have been shifting for a while and need a little PUSH to keep going? Than this might be the session for you.

Meet Kami, Meg & Nati – the trio of women behind the pisco brand; @piscologiapisco / Meg founded the brand back in 2008, to bring the beautiful spirit to the bars, shop shelves and palates of a global audience. Kami won a trip to Peru following a bartending competition, joined forces with Meg and Nati, and never looked back. And Nati, well without Nati there would be no pisco. She is the master distiller, sommelier and vigneron.

So what does it take to build a brand? To make a product? And what IS pisco? All of this and more will be discovered in our one our session with the team behind Piscologia.

This is a FREE event for Patrons / Log into the Patron Portal to register.

£10 FOR NON-PATRONS + ALL ATTENDEES RECEIVE COMPLIMENTARY ACCESS TO THE PISCOLOGIA PISCO COURSE (VALUED AT $60)

Click our linktree to register!

For more information, please visit:  https://www.ladiesofrestaurants.com/

English Translation of Revelatory Research about Pisco by Ambassador Gutiérrez Reinel is released

Press Release

 

“The Misleading Name of Pisco Elqui” Provides Irrefutable Evidence of the Peruvian Origins of Pisco

Meg McFarland announces the release of the English translation of the article “The Misleading Name of Pisco Elqui”. This comprehensive work by Ambassador Gonzalo Gutiérrez Reinel covers the Peruvian origins of pisco and the change of name of a town in Chile in the 1930s. Its aim is to increase awareness of the historical background and cultural diversity of pisco from Peru, “I am delighted to present this work in English about the origins of pisco to the international community, not only to clarify misconceptions, but also to spread the word about the rich history and cultural heritage of Peru’s national beverage”, said Gutiérrez.

By analyzing various geographical, cartographic, legal and historical documents, “The Misleading Name of Pisco Elqui”, refutes controversial claims made about the origins of pisco by Chilean historians. Gutiérrez confirms that the town of “La Unión”, the supposed sociocultural hub of the so-called Chilean pisco culture, was swiftly renamed to “Pisco-Elqui” in 1936 to circumvent regulations on the use of geographical names to designate spirits in the US. “The findings corroborate that the name change of the town “La Unión” was not a response to a sociocultural evolution, as stated by various researchers, but rather to a mala fide trade scheme. On the other hand, the word “pisco” existed in Peru for many years before the arrival of the Europeans to America in the XV century, undergoing an etymological transformation from the word “bird” to eventually refer to the clear spirit”, said the renowned pisco researcher.

The Ambassador has produced many articles on the historical and cultural significance of pisco from Peru, but this announcement marks the first release of a version in English. “It was an honor to work side by side with Ambassador Gutiérrez on this translation project of the most epochal range and quality,” says Meg McFarland, translator of “The Misleading Name of Pisco Elqui”. She continues, “Providing this valuable information in English will help reach a greater pool of readers about the origins and history of pisco”.

The article can be found at the following link:

Pisco Certificate Course-Misleading Name of Pisco Elqui

Misleading Name of Pisco Elqui

 

About Ambassador Gutiérrez Reinel

Gonzalo Gutierrez is the current ambassador of Peru in Belgium, Luxembourg and the European Union. He has also been the Minister of Foreign Affairs in Peru and the Peruvian Ambassador in China and for the United Nations. For a long time he has researched and published about the historical and evidence of the Peruvian origins of pisco. He will soon release a book in English on the subject.

 

About Pisco

Pisco from Peru is the oldest grape brandy of the Americas. Distilled in the tradition of ancestral firewater (eau-de-vie, brandy), pisco is a clear, unaged spirit made from 100% grapes. According to the IWSC (International Wine and Spirits Competition), pisco is one of the 5 biggest spirits trends in the world, as seen in the rising popularity of the spirit in the 2019 competition.

What it means to be 100% women-owned

Nati gordillo, women owned companies, women liquor companies, craft pisco, piscologia, peruvian pisco, women entrepreneurs, female entrepreneurs, forbes women running the liquor world

 

Forbes Magazine recently highlighted the role of women in the liquor industry in its “Women Running The Liquor World” series. After reading about these inspirational figures and as Women’s History Month approaches, we wanted to reflect on why it matters to be a 100% female-owned company.

Economic Benefits

We have experienced economic benefits that could be attributed to qualities of female business leaders. Studies show that companies owned by women could have 13% higher revenues because they set achievable goals, collaborate better, believe in slower, steadier growth and have excellent time management skills (Parets).

Our growth has increased by 194% in the past year. Although we can’t prove that upward trend was due to our female partnership, we can attest to the fact that Nati, Kami and Meg demonstrate the qualities listed above. As a team, we have set the very ambitious goal of being the most widely distributed craft Peruvian pisco in the USA and beyond. We plan to achieve this together through a series of practical, methodical steps over the next few years.

Expression of Ideas

It has also been shown that women don’t express themselves as freely in the presence of men. In her paper, “Overcoming the Gender Gap: Women Entrepreneurs as Economic Drivers” Lesa Mitchell states: “Men, consciously or not, may act in ways that discourage women from getting involved in high-growth startups or even articulating their ideas as fully as they could” (14). We PiscoLogía partners express our ideas with each other without reproach. This unhindered exchange of ideas was especially important when we formed our new partnership and had to define who we were as a company and what our brand represented. In retrospect, we can now see that our high-quality craft pisco perfectly encapsulates the values of our 3 partners. Not only do we focus on creating the best product possible, but we also treat our workers, clients, and communities with respect and understanding.

Empathy

On the same note, our partners are empathetic to each other. That empathy allows us to value each other’s opinions and needs. Meg McFarland observed: “Nati, Kami and I work well together because we are equally intuitive, nurturing and respectful. I am a mother, Nati is a mother and grandmother and Kami is a very special aunt. The caring relationships we have in our personal lives translate into our business. I believe this understanding has been the key to our success so far”.

Giving Back-PiscoLogía’s FAME Mentoring Program

Finally, in the spirit of collaboration, we plan to use our empathy and intuition to help other female entrepreneurs in the future. Lesa Mitchell also demonstrates that only 29 percent of privately held firms in the US are women-owned” (9) and that women owned firms tend not to grow or prosper nearly as much” (3). For that reason, we have created a program to mentor other women-owned businesses and aspiring female entrepreneurs. As Kami Kenna states: “it’s important for women to run businesses so we can create a more equitable society. We hope to hone the skills of female entrepreneurs (organization, intuitiveness, personal drive, diligence, dedication, innovation, to name a few) so they can achieve the same success”.

The foundation of our company was built by our innately “female” traits, our open communication, empathy and skills. As we continue to learn and grow our company together, we also hope to support women entrepreneurs to create more opportunities for aspiring females around the world, closing the prevalent gender gap and making change for future generations.

 

 

 

Sources:

Mitchell, Lisa. “Overcoming the Gender Gap: Women Entrepreneurs as Economic Drivers.” Ewing Marion Kauffman Foundation, September 2011, https://www.kauffman.org/~/media/kauffman_org/research%20reports%20and%20covers/2011/09/growing_the_economy_women_entrepreneurs.pdf

 

Parets, Robyn. “4 reasons why Women-Owned Businesses Succeed”, Money Under 30, 31 March 2018, https://www.moneyunder30.com/why-women-owned-businesses-succeed

Peruvian Pisco in Spokane

Peruvian pisco, Meg McFarland, Kami Kenna, Peruvian pisco, boutique distillery peru, Piscologia

 

We would like to thank all the pisco enthusiasts in Spokane who have supported us after reading the recent article about our partners in the Spokesman Review. In her article “Spokane pair are partners in women-run, boutique Peruvian distillery PiscoLogia”,  Adriana Janovich tells the story of how Meg McFarland, Kami Kenna, and Nati Gordillo formed the partnership that now successfully operates our company, Topa Spirits, LLC. Many from the Spokane and Northern Idaho region have contacted us to find out where PiscoLogía is available. To read the article, please visit: http://www.spokesman.com/stories/2019/jan/22/spokane-pair-are-partners-in-women-run-boutique-pe/?fbclid=IwAR3EAmbT6IPqVbX8TaF1ZcXnEosXTfOpEKjg4NPH-f89e2UxHWYhyJAICD8

 

Update: Click on the link for e-commerce options to buy PiscoLogía and have it delivered to your door!

 

Here are some options to buy our Peruvian pisco in the Inland Northwest:

Spokane area:

My Fresh Basket

Kendall Yards

1030 W Summit Pkwy

Spokane, WA 99201

Ph: 509-558-2100

 

Millwood Grocery and Spirits

3409 N Argonne Rd

Millwood, WA 99212

Ph: 509-926-0380

 

Bulldog Liquor & Wine

1101 N Division St

Spokane, WA 99202

Ph: 509-315-9098

 

Other areas in Washington State:

PiscoLogía is distributed by American Northwest Import and Distribution in Washington State. To see where to purchase our Peruvian pisco in Washington, please contact them directly: http://www.anwdistributors.com/

Idaho:

Liquor distribution is controlled by the State of Idaho. Please check your local liquor store to see if PiscoLogía is available. If you can’t find it on the shelves, you can request that it be special ordered. For more information, please visit:  Idaho State Liquor Division

 

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