After many months of preparation, we are pleased to announce that PiscoLogía has officially launched its FAME program (Female Advancement through Mentoring & Equality). By mentoring aspiring entrepreneurs, we promote economic empowerment of women and make strides to close the gender gap. Our goal is to positively impact families, communities and economies worldwide.
With more than 40 years of combined experience in the spirits industry, our team has a gamut of skills. We are specialists in marketing and brand strategy, new product planning and buildout, cost-reduction, supply chain management and beyond. If you operate a woman-owned enterprise or you are a male whose goods or services positively affect women, please click on the link to fill out the questionnaire below. We hope our free consulting services can help you grow your business.
FAME Projects To Date:
1) The partners of Papalotzin will import and market 3 specialty mezcal brands crafted by small producers in Oaxaca. They will focus on sustainability, education and relationship-building throughout their supply chain. Through the FAME program, the PiscoLogía partners are assisting Papalotzin LLC with logistics, cost analysis and brand and market development. We look forward to seeing how our services will help Yesenia, Nick and the communities where the mezcal is made.
2) We began working with Toni from South Carolina in September. Toni will soon launch a Ready-To-Drink cocktail line that will shake up the industry with its unique formula and branding. It has been exciting to experience the start-up process again alongside Toni. Stay tuned for more information about her product!
3) In March of 2020, we were connected with a handmade jewelry company, Handcrafted by MM. It is run by a 1st grade teacher, who wanted to turn her hobby of making jewelry into a business. Through our FAME program, we assisted her with branding, content creation, SEO and web design. Product launch will happen in June of 2020.
Kami recently described herself as a Matryoshka doll, her layers unstacked by life experiences, a journey of self-awareness as she progresses through her career. However, when I think of Kami, I envision a mass of snow tumbling down a steep slope, accumulating the necessary mass to gain force, avalanching to its destination.
In the case of Kami, both metaphors apply. She is introspective like the innermost Matryoshka. But like an avalanche, she is also indomitable. Kami is multi-faceted; an avid researcher, activist, spirits specialist, distiller, businesswoman and visionary leader. Determined but intuitive while fulfilling those roles, she cares for her community as she continues her crusade.
Many exciting endeavors await my business partner. Drink a Seat, a blog that documents her extensive knowledge of food and drink, will become a wild success. She will complete a Master’s degree in Food Studies at NYU (yes, I said NYU!) where she will continue her research on Peruvian pisco, mezcal and beyond. Her sustainable distillery will revolutionize the way people think about liquor. She will change mentalities through education through her future podcast. Kami won’t stop until PiscoLogía is the best, most widely distributed pisco in the world. More importantly, she will care for the earth and its people while reaping its precious edible ingredients.
Kami’s past experiences gave her the tools to spearhead a path to success. As a young child, she used to spend numerous hours at her grandparents’ pharmacy in Northern Idaho. She passed the time by observing the business operations and playing with the cash register, punching random numbers to record imaginary sales. Her grandpa reproached her carelessness. Little did he know, his granddaughter was learning how to run a business and how to be accountable. Kami also experimented with food in her kitchen as an adolescent, learning to combine flavors, aromas and ingredients, information she would use in the future to become one of the best bartenders in the Northwest.
It was in the Portland community that she found her sense of belonging and the drive to learn more. She moved there at the age of 18, training under the best bartenders at her uncle’s bar, the Brazen Bean. Years later, the lessons learned from that apprenticeship led her to win a cocktail competition. The grand prize was a trip to Peru. Throughout all this, her past was the force behind her – observing her grandparents’ business, food experimentation, and mixing ingredients with liquor to create masterpieces.
In Peru, Nati and I recognized her talent, industry knowledge and intuition. Inviting her to become partner of PiscoLogía was the obvious choice. She built the concept that encapsulates our craft pisco brand now. But she didn’t stop there. She moved to Mexico to become a specialist in tequila and mezcal, now giving tours to inquisitive minds from around the globe. However, for Kami, these monumental steps are part of the process of achieving something even greater.
Kami’s path started with tiny punches of numbers, spitting out the register tape of life, imaginary scenarios that would one day play out in her career. Nati and I are fortunate to be this trajectory with her, our forces coming together to reach our final goal. Her innermost Matryoshka epitomizes perfection, but I see it growing rather than retreating. It’s grander than she thinks- a tremendous mass gaining momentum, advocating for change, lifting up others and building empires.
Forbes Magazine recently highlighted the role of women in the liquor industry in its “Women Running The Liquor World” series. After reading about these inspirational figures and as Women’s History Month approaches, we wanted to reflect on why it matters to be a 100% female-owned company.
We have experienced economic benefits that could be attributed to qualities of female business leaders. Studies show that companies owned by women could have 13% higher revenues because they set achievable goals, collaborate better, believe in slower, steadier growth and have excellent time management skills (Parets).
Our growth has increased by 194% in the past year. Although we can’t prove that upward trend was due to our female partnership, we can attest to the fact that Nati, Kami and Meg demonstrate the qualities listed above. As a team, we have set the very ambitious goal of being the most widely distributed craft Peruvian pisco in the USA and beyond. We plan to achieve this together through a series of practical, methodical steps over the next few years.
It has also been shown that women don’t express themselves as freely in the presence of men. In her paper, “Overcoming the Gender Gap: Women Entrepreneurs as Economic Drivers” Lesa Mitchell states: “Men, consciously or not, may act in ways that discourage women from getting involved in high-growth startups or even articulating their ideas as fully as they could” (14). We PiscoLogía partners express our ideas with each other without reproach. This unhindered exchange of ideas was especially important when we formed our new partnership and had to define who we were as a company and what our brand represented. In retrospect, we can now see that our high-quality craft pisco perfectly encapsulates the values of our 3 partners. Not only do we focus on creating the best product possible, but we also treat our workers, clients, and communities with respect and understanding.
On the same note, our partners are empathetic to each other. That empathy allows us to value each other’s opinions and needs. Meg McFarland observed: “Nati, Kami and I work well together because we are equally intuitive, nurturing and respectful. I am a mother, Nati is a mother and grandmother and Kami is a very special aunt. The caring relationships we have in our personal lives translate into our business. I believe this understanding has been the key to our success so far”.
Finally, in the spirit of collaboration, we plan to use our empathy and intuition to help other female entrepreneurs in the future. Lesa Mitchell also demonstrates that only 29 percent of privately held firms in the US are women-owned” (9) and that women owned firms tend not to grow or prosper nearly as much” (3). For that reason, we have created a program to mentor other women-owned businesses and aspiring female entrepreneurs. As Kami Kenna states: “it’s important for women to run businesses so we can create a more equitable society. We hope to hone the skills of female entrepreneurs (organization, intuitiveness, personal drive, diligence, dedication, innovation, to name a few) so they can achieve the same success”.
The foundation of our company was built by our innately “female” traits, our open communication, empathy and skills. As we continue to learn and grow our company together, we also hope to support women entrepreneurs to create more opportunities for aspiring females around the world, closing the prevalent gender gap and making change for future generations.
Mitchell, Lisa. “Overcoming the Gender Gap: Women Entrepreneurs as Economic Drivers.” Ewing Marion Kauffman Foundation, September 2011, https://www.kauffman.org/~/media/kauffman_org/research%20reports%20and%20covers/2011/09/growing_the_economy_women_entrepreneurs.pdf
Parets, Robyn. “4 reasons why Women-Owned Businesses Succeed”, Money Under 30, 31 March 2018, https://www.moneyunder30.com/why-women-owned-businesses-succeed