Why PiscoLogía’s Cameo in The Åre Murders Is a Big Win for Pisco

     Credit: Agencia Peruana de Noticias

PiscoLogía recently made an unexpected appearance in the Swedish Netflix series The Åre Murders (Åremorden), bringing Peruvian craft spirits into the spotlight. In episode 4 of the first season, a bottle of our pisco is given as a birthday gift to Rafael Herrera, a Latino police officer in the storyline. The bottle appears on screen and is mentioned by name—not once, but three times.

So how did our handcrafted Peruvian spirit make its way into a Swedish crime drama? We aren’t exactly sure, but Nati has a theory. A few years ago, producers from Sweden visited our distillery in Azpitia, Peru while filming a documentary on underground cooking traditions around the world. Their focus in Peru was the pachamanca, a traditional Andean feast cooked with hot stones in the earth. Nati welcomed them with open arms—and a few bottles of pisco.

During their visit, they learned about our small-batch, artisanal production and fell in love with the flavors of our Quebranta pisco. While we can’t say for certain, we suspect that their appreciation for our craft stayed with them and made its way into their creative work—eventually landing our pisco in The Åre Murders.

This unexpected appearance is more than a nod to our dedication; it’s a sign that the global recognition of pisco—especially thoughtfully made, woman-led brands like ours—is growing. We have long believed in the power of authentic storytelling and meticulous craftsmanship. Seeing our brand on an international platform like Netflix affirms that vision.

It’s especially meaningful for us as a female-founded and led company, committed to promoting Peruvian culture through a spirit that’s produced with care, tradition, and a deep respect for the land. Every bottle of PiscoLogía carries the soul of Azpitia, from vine to glass.

As interest in high-quality, craft spirits continues to grow worldwide—especially as consumers seek alternatives to mass-produced brands—this kind of visibility helps open doors to new markets and conversations. We hope this is just the beginning of many more cross-cultural connections.